My love for jewelry and design started with my mother's Albuquerque boutique, Ooh! Aah! Jewelry. Being by her side sparked my own passion and taught me everything about the business. My father, a hardworking lawyer and advocate for Mexican immigrants, instilled in me the importance of fairness and equality, values I strive to incorporate into my own business.

In college, I designed jewelry in my dorm room and sold it to my friends, so opening my own branch of Ooh! Aah! Jewelry was inevitable. My Denver boutique morphed into Sarah O. Jewelry as it became a space where I could collaborate with clients to create their dream pieces. It’s been a dream come true for me, too!